Flutter Entertainment has extended its partnership with the NFL to include exclusive branding for its subsidiary sportsbook FanDuel on the NFL Sunday Ticket, which is being hosted by YouTube for the first time in 2023.

London-based Flutter announced the YouTube tie-up Tuesday, after YouTubeTV had taken to Twitter days earlier to share it was the “new home of NFL Sunday Ticket”:

In a news release, Flutter stated FanDuel customers could expect “an exclusive promotion” for the Sunday Ticket. An NFL brand, the Sunday Ticket offers subscribers access to live out-of-market Sunday afternoon games, which this year will appear on YouTube or YouTube TV.

Chief Commercial Officer of FanDuel Mike Raffensperger highlighted his firm’s exclusive sports betting “category partner” coup in landing NFL Sunday Ticket, and that the relationship will elevate “the sports betting and entertainment experience for millions of fans.”

one of the most valued sports and media offerings in the world”

From a corporate perspective, Raffensperger said, the NFL-YouTube partnership positioned “FanDuel squarely at the intersection of one of the most valued sports and media offerings in the world.”