Multiyear deal

Sportradar has inked a multiyear deal to become PointsBet’s US supplier for NBA, NHL, MLB, college basketball, and college football data.

Global sports betting supplier Sportradar took to Twitter December 1 to announce the “wide-ranging partnership”:

According to an official Sportradar news release Wednesday, the tie-up will see the Switzerland-based brand furnish PointsBet with a variety of pre- and in-game wagering services. These include pre-match handicap tips, trading tools, live data, and content solutions in the form of audience-engaging live match trackers and live scores.

The deal was further sweetened with Sportradar’s live streaming platform designed to enhance the in-game wagering experience, Live Channel Online.

International firms unite

Wednesday’s partnership reflects the ultra-competitive landscape of US sports betting, with the coming together of two brands headquartered outside of North America. Like all serious players in the market, whether they’re based in Latvia or Las Vegas, it’s a question of go hard and go soon or go home.

In the news release, Sportradar’s managing director of US betting Neale Deeley said both his firm and Australia-based PointsBet are continuing to go hard and fast via the continuous strengthening of their positions in the US sports wagering market.

Deeley pointed out Wednesday that the popularity of in-play betting was “exploding in the US”. He added that:

having fast, reliable, accurate data is critical to driving greater engagement amongst bettors.”

Sportradar will now help PointsBet leverage its products and services along in-play lines as, according to the former: “US betting trends further in that direction.”

Aiming to be top dogs

While Sportradar’s global network runs to over 900 sportsbook clients, PointsBet hasn’t done so shabbily itself. The global sportsbook giant has secured agreements with not only the NHL, but also the NFL, MLB, NBA, WNBA, and the PGA Tour. Most recently in October, PointsBet inked a deal with one of the most popular sports franchises in the Great White North, Curling Canada.

CEO of Curling Canada Katherine Henderson went on record as saying one of the reasons she chose PointsBet was for its impressive track record of partnering with “highly regarded” sports franchises.

In the Sportradar news release this week, PointsBet USA CEO Johnny Aitken expressed his firm’s excitement partnering Sportradar. Citing PointsBet’s “unwavering […] commitment to providing the most comprehensive and fastest in-play betting experience,” the CEO said these were the very in-play betting capabilities PointsBet was looking forward to pushing the envelope with in tandem with its latest partner.